Prada introduces a new masculine fragrance in Sept 2012, named after the sailboat and the sailing team "Red Moon" or Luna Rossa, which participates in the American Cup competitions. The new fragrance, considering its name, draws its inspiration from the world of extreme sailing, prestige, marine nature and passion for innovation and victory. The composition is developed around the main note of lavender by perfumer Daniela Andrier of Givaudan. Intensity and freshness of accords are emphasized by the use of classical notes in new, innovative ways. Those notes include lavender absolute and bitter orange in the top, clary sage and spearmint in the heart, and ambrette absolute and ambroxan molecule in the base.